Mercedes-Benz showroom
The project involves the redevelopment of the exhibition and commercial areas on the ground floor of the building, with the aim of aligning them with the latest image and functionality standards required by Mercedes-Benz for its authorized dealerships. The intervention represents a strategic step toward compliance with the car manufacturer's new brand identity, which aims to offer an immersive, consistent, and high-level customer experience in every architectural, visual, and technological detail.
The works include the removal of the glass skylight and the closure of the floor slab through structural interventions, along with a complete redefinition of the interior layout through new mobile glass partitions with updated finishes in line with the brand's guidelines. The project also includes the replacement of the suspended ceiling, flooring, and interior finishes, using materials selected for their quality and stylistic coherence. Particular attention is given to the upgrading of technological systems – air conditioning, smoke detection, lighting, and auxiliary systems – to ensure a modern, high-performing environment in harmony with the premium identity of the Mercedes-Benz brand.
Area: 600 mq
Project date: 2023
Construction: 2024
